Test beyond the studio connection
During the interview, Deen points out that a website is being reviewed on a strong studio connection. He then raises the experience of someone opening the same page on a phone with a weaker connection. That shift in perspective is a useful starting point for performance work.
A fast connection can make a heavy opening section feel acceptable. Test the page with network throttling and on a real phone away from the office connection. Watch when the message, navigation and primary action become usable, rather than only when the final image appears.
Give the important content priority
Review which images and videos load immediately. The opening image may need early delivery, while media further down the page may be able to wait. Use appropriately sized files rather than asking a small screen to download a much larger image than it can display.
For video, provide a poster and let the visitor choose to play it. Keep downloads purposeful. A portfolio can show the quality of the work without loading every full-resolution asset before someone has started exploring.
Measure the journey after changes
Make a baseline before optimising, then repeat the same checks after each meaningful change. Include a visit to a project page and an enquiry action so the review covers more than the homepage.
Choose improvements that help the visitor reach useful content sooner. Avoid trading away legibility or meaningful project detail just to make a file smaller. Performance is part of how the experience feels, and it needs to be assessed in the conditions your audience may actually encounter.
Put the review into practice
Choose one customer journey on your website and review it with these questions in mind. If you need an outside perspective, discuss your website with Select Creatives.
