AI search discovery starts with clear, accessible information about your business. Give prospective clients evidence they can understand and check, without promising inclusion in any answer.
Give AI search a clear picture of your business
When someone asks an AI search tool for a studio, supplier or specialist, can they find reliable information about what you do? In the conversation, Deen and Candace discuss the evidence a business leaves online: its portfolio, client references and public reviews. The practical starting point is to make that evidence clear, accurate and easy to find.
Describe your services in words a prospective client would use. State who you help, the work you deliver and the markets you serve. Give each important service a useful page, and connect it to relevant projects. A memorable headline can introduce the brand; the supporting text still needs to explain the offer.
Publish evidence that can be checked
A case study should explain the client’s problem, your role and what was delivered. Name the project where permission allows, show the work and include outcomes you can substantiate. Keep dates, service descriptions and business details consistent across your website and public profiles.
In the clip, Deen highlights reviews on independent platforms. Ask clients for honest feedback on the platforms they already use, and respond constructively when an issue is raised. A real review gives a prospective buyer something to assess beyond your own claims. It does not guarantee that an AI system will recommend the business.
Keep the website accessible to search
Before adding another marketing tactic, check the basics: important pages should load, navigation should link to them, and the text should be available on the page rather than only inside an image or video. Review accidental noindex settings, broken links and outdated project pages.
Google says its existing SEO fundamentals apply to AI Overviews and AI Mode, with no special AI schema required. OpenAI documents OAI-SearchBot separately from its training crawler, so search visibility and training permissions are different settings. Have your developer review the relevant crawler access without assuming every AI bot serves the same purpose.
Measure discovery without promises
Record the questions clients ask before they contact you, then check whether your service and project pages answer them. Use search reports, referral traffic and actual enquiries to see which pages help people reach the business. Keep a dated note of any AI search examples you test: answers can change by tool, query and context.
Start with one service page and one case study. Make the offer clear, add verifiable evidence and check that both pages are discoverable. If you need help reviewing that journey, discuss your website with Select Creatives.
Further reading: Google’s guidance on AI features and websites and OpenAI’s crawler documentation.
