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SMCCU · ticketing platform2023–2024

A cultural centre that sells its own seats.

Cultures.ae turned an information site into a working booking system for the SMCCU’s cultural meals, tours and programmes.

Cultures.ae
Client Sheikh Mohammed bin Rashid Al Maktoum Centre for Cultural Understanding
Year 2023–2024
Services UI/UX design · Development · Consultancy · Support
Stack UI/UX · WordPress · WooCommerce

The brief

The centre runs a full calendar of cultural experiences — heritage meals, mosque visits, walking tours, school and corporate programmes. Visitors were finding the programmes online and then booking somewhere else. The site needed to carry the whole journey: understand what an experience is, pick a date, pay, and arrive with a ticket.

Our role was design and build: UI/UX for the booking journey, WordPress and WooCommerce for the commerce layer, and ongoing support for a team that publishes new programmes themselves.

What we built

01

Experiences, not products

Sessions modelled with capacity, dates and languages instead of being forced into a plain product catalogue.

02

Checkout that survives groups

Ticket types and group sizes handled at checkout, including school and corporate enquiries.

03

Editorial control

Programme pages, photography and pricing all owned by the centre’s team post-launch.

Cultures.ae on a phone Cultures.ae programme Cultures.ae gathering Cultures.ae venue

Walkthrough

Recorded on the live build

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Let's define the first 30 days.

One scoping session, then a written scope and a fixed price within a week.

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