Prime Events · Finland2021–2022

Proving an event worked, in numbers.

Event Metrics gives organisers the tools to measure an event — ticket sales, attendance, engagement, social impact — and the site had to sell that in a scroll.

Event Metrics
Client Prime Events, Finland
Year 2021–2022
Services Video production · Development · Consultancy · Support
Stack React · WordPress · Azure

The brief

The platform gives event organisers a dashboard of the metrics that matter in one place, plus custom reports for their own stakeholders. The new site needed to make the features and the payoff legible fast, then get an organiser to sign up — with a design contemporary enough to hold its own against established SaaS competitors.

Our role was site design and build plus video production: a React front end with WordPress behind it, hosted on Azure.

What we built

01

Product made visible

Dashboard and report views shown as the product, not described in prose.

02

A path to signup

Feature, proof and signup sequenced so an organiser can decide in one pass.

03

Video that carries it

Produced walkthrough footage doing the explaining the copy can’t.

Walkthrough

Recorded on the live build

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