Amadal · organic e-commerce2024

Organic food, sold without the health-store clutter.

Amadal sells vegan cheese, granola and nut butters — no artificial flavouring or preservatives — through a shop built to be easy rather than earnest.

Amadal
Client Amadal
Year 2024
Services UI/UX design · Development · Consultancy · Support
Stack WordPress · WooCommerce · Figma

The brief

Amadal needed an e-commerce site for health and organic food that made a considered range feel effortless to buy: clear product truth, a short path to checkout, and customer voices doing the persuading.

Our role was UI/UX, build and support: Figma design into WordPress and WooCommerce, with a product model the team maintains themselves.

What we built

01

Product truth up front

Ingredients and sourcing on the product page, where the decision happens.

02

Short path to checkout

Browse, add, pay — with as few steps between as the catalogue allows.

03

Reviews that do work

Customer testimonials placed where hesitation actually occurs.

Walkthrough

Recorded on the live build

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