If you’ve looked for a local business online, you know the importance of search engine optimization (SEO). A good ranking on Google can mean the difference between getting new customers and going out of business. But if your business isn’t tech-savvy, how do you get started with SEO? So sit back, relax and read on!
Unlock the Power of SEO for Small Business Success
Use local SEO
Local SEO is one method of optimizing your website to appear in local search engine results. When individuals search for businesses or services near them, these results come up, and Google, Bing, and Yahoo! All have some local element.
If you own a local business, this is important because it means you can show up in searches by people looking specifically for what you sell. If they want to buy something from your store and find you online, boom—you’ve got another sale.
Try partnership SEO
If you’re looking for other strategies to boost your SEO, you might consider partnering with established companies in your industry. This is a form of compensated SEO called “partnership SEO,” It can be a very effective way to get noticed by search engines. The catch? It may not be as straightforward as it seems.
The first step is finding potential partners willing to work with you on an arrangement that benefits both parties. You could reach out directly through email or call them if they have a phone number on their website; alternatively, reach out via social media (if they are active there) and ask if they’d like more information about partnership programs available through [company name]. If all else fails, try LinkedIn—I’ve had success connecting with potential partners this way! Once you’ve found some good leads, don’t be afraid to negotiate terms until both parties feel comfortable committing themselves financially or otherwise to working long-term (a year).
Once signed off by both parties on documents outlining what each party will do over twelve months (or however long), make sure that before moving forward with any promotion plans—whether online advertising on places such as Google AdWords or Facebook Ads Manager—you create keywords based around specific goals related specifically toward driving traffic towards landing pages containing content explicitly created for each client’s target audience demographic group(s).
Use SEO tools
SEO tools are a great way to get started with SEO. Some are free, and others charge a monthly or annual fee. The following table lists some of the best SEO tools out there:
- Optimize for voice-search
Voice Search Optimization
To optimize for voice search, you are first required to determine what your business does and how it can help potential customers. For example, if you’re a pet store owner who sells fish tanks and aquariums, then “where can I get an aquarium” would be one phrase that could come up in a search query you want to optimize.
If possible, look into getting real-world examples of queries people might use if they were looking for your services or products (e.g., “where can I find an aquarium near me”). You’ll want this information so that when someone searches on Google or another search engine using their voice device, they’ll see your business at the top of their results pages (SERPs).
We hope we’ve helped you comprehend how to use SEO for your business. We know that it can be intimidating, but if you follow these tips and implement them into your strategy, you’ll be well on your way to success!